Discover the best underwear at the best price
The right product for every need
Lingerie, an important choice in creating your look. The right material, the perfect texture and, why not, a creative fantasy to express your character. Prima Brands offers you this and much more with its collections for men and women. Thanks to a careful study of the details, you will be able to wear comfortable garments, soft to the touch and resistant, available in a wide range of colours. Explore the Prima Brands catalogue: choose your underwear in fine cotton and with different workmanships and save money!