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About us
PRIMA BRANDS is an exclusive online shop by Trerè Innovation, an Italian company based in Asola (Mantua), global leader in the production and distribution of functional clothing with high tech content for over 60 years.
Quality and innovation
Our clothing, underwear, socks and accessories, crafted under license or through our own brands, are distinguished by their very high quality, guaranteed by our adherence to stringent production standards. Research on the best raw materials, sophisticated design and development of exclusive functional features are attributes that represent the heart of our production, as well as our true strength.
Made to Measure Comfort
Articles of clothing offered by PRIMA BRANDS are strongly oriented around each individual’s needs. They are created to meet standards of comfort and wellness through sophisticated properties and carefully selected fibers. The products are rigorously tested with the aim of offering the best in terms of quality and durability.
Our leading concept: sustainability
We strongly believe in a sustainable business approach, aligned with the fundamental interests of people and the environments in which they live. This is why PRIMA BRANDS only promotes items which reflect strict principles of environmental sustainability and social responsibility. Each product is the result of ethically managed work, with attention to the health and safety of the worker, and of controlled and certified production processes that minimize impact on the environment.
DISCOVER OUR PRODUCTSA Trerè Innovation project
We are a global leader for products and services in the high-tech clothing sector - backed by uncompromising research and development and a gradual expansion of our headquarters in Italy. Our devotion and intense passion for textiles means a comprehensive worldwide service for our customers. This includes concept, design and production, as well as packaging and communication development, logistics and sales.
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